National Personal Development Facilitator and Business Coach
A specialist in working with entrepreneurs, local small businesses, and business communities, Allison works closely with her clients to create desired outcomes. With captivating stories from her diverse background, she coaches in a way that is in keeping with who she is as a person: a nurturing teacher with the know-how and wisdom to guide others. The process is exciting and enjoyable - Allison brings refined analytical skills, compassionate understanding, an evolved skillset and concrete action steps to improve your establishment.

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Chief Operations Officer, Carbon Environmental 2008-2018
This company was successfully sold to new ownership in 2018. Known for its fine reputation, exceptional customer service and positive community presence, Allison created, administrated and operated this multi-faceted corporation, growing its audience from local darling to national presence. Through this venture, Allison knows firsthand the many challenges of business and entrepreneurship. She credits her many years of focussed personal development with her ability to navigate her company, her private life and the personal and business lives of others with grace and kindness. 

Marketing Committee Chair and Director, 124th Street Business Improvement Area

In this role, Allison facilitated the 2018 branding of 124th Street - including strategy work, target markets, graphic/web design coordination and more. The new 124th Street design incorporates the zeitgeist of the 400+ businesses on the street. Allison's work on this year-long project balanced artistic vision with corporate opinion, creating cooperation and camaraderie between many parties with a pleasing result.

 

Corporate and Creative Writer

With a great love for the written word, Allison started her corporate writing career as a contract columnist for The Edmonton Journal. Though she focuses on local start-ups, Allison's body of client work also encompasses governmental work and established corporate giants. Allison brings vibrant and rich language to her clients' corporate projections - websites, advertisements, signage and customer interactions.

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International Athlete and Coach
Allison was a competitive athlete and national champion in her chosen sport. An international gold medalist with a world ranking, Allison understands the discipline, focus and inner strength required to achieve rigorous long-term targets. As an athletic coach, she has coached high-level athletes to success. This history enables her to deeply understand the competitive, athletic mindset prevalent not only in sport, but throughout the corporate world.

 

Artistic Director

Allison was the Artistic Director of the National Ice Theatre of Canada, a role that brought performers, actors, singers, dancers, choreographers, musicians, composers, technicians, visual artists, designers, donors, volunteers and staff together in harmony. Allison is a visionary who brings creativity forth from others with overwhelmingly positive results.

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104th Street Steering Committee
Allison worked within the Downtown Business Association to bring downtown Edmonton's 104th Street Promenade to dynamic life. Allison's role was vital to the current situation of the Downtown Farmer's Market on 104th Street, shaping it into a market that gained the attention of National Geographic Magazine blog as one of the 10 Best Farmers' Markets on the planet.

 

Manager, Sorrentino's Restaurant Group
Allison streamlined administrative processes as well as addressed and resolved staff issues with compassion and diplomacy in her hands-on role as Manager.

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Recipient of the City of Edmonton Salute to Excellence Award

Recipient of the City of Edmonton Small Business Environmental Award